Write me atweb@efimov.net
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RU
Current LocationMoscow, Russia

Artem Efimov

Marketing professional with international background and 20+ years
of experience

Who I am

Who I am

Natural-born marketeer: I believe that in every industry marketing plays a core role: from creating a brand and product to delivering its benefits and values to consumer. For me marketing and running a business are synonyms.


Family guy: My children and wife take a lot of energy, but give back so much happiness.


Sport addict: Did you know that a human body can generate free and legal drugs, aka neuromediators: e.g. dopamine and most powerful - endorphins? But be conscious – once you start, you will never be able to stop. You will want more and more. More sport in your life.


Bookworm: Reading is like teenager sex – many people talk about it, but almost no one actually does. See my reflections below.


Responsible citizen: Ask yourself what did you do for society? There are so many simple steps from taking care of ecosystem e.g. I declared my own war on plastic and zinc batteries to helping those in the need. Everyone can. Everyone must.

Experience

Experience

“Love your job but don’t love your company, because you may not know when your company stops loving you! ”
– An Indian scientist and former President of India, A. P. J. Abdul Kalam.

  • Beko Russia
    • CMO / Regional Marketing Director | Russia, Belarus, Central Asia, Caucasus

      2022–2025

    • CMO / Marketing Director | Russia, Belarus

      2018 – 2022

  • Johnson & Johnson Russia
    • Head of CHC unit / Marketing Manager, Consumer Health Care

      2015 - 2018

    • Group Brand Manager, Oral Care & Feminine Care

      2012 - 2015

    • Senior Marketing Manager, Global Franchise, Oral Care

      2010 - 2012

    • Senior Brand Manager, Consumer Health Care

      2009 - 2010

    • Brand Manager, Feminine Care

      2007 - 2009

  • British American Tobacco
    • Brand Executive, Dunhill and Viceroy

      2004 - 2007

  • Maersk
    • Customer Service Specialist

      2003 - 2004

  • AIESEC
    • Local Committee President

      1999 - 2002

Work Projects

Work Projects

For those who are curious check out some examples of my work projects, more specifically TVC or digital video – only part of 360’ campaigns.

Reading Blog

Reading Blog

No one cares in my reading reflections, but my digital manager said I must boost website with some content! While I skew towards sci-fi and cyberpunk specifically, I am all-eat book beast 😉

Reading blog underdevelopment

Charity

Charity

‘Do a kindness and cast it upon the waters’


Some time ago (quite a long time actually) I came with idea of charity crowd sourcing portal. The place where givers could feel safe and re-assured that fair they give do not go to scammers like sometimes happens in social networks where you never know who stands behind an account. I decided to start with help to ill children as the worst thing in life is when parents can’t help to their child.


My friends from IT company helped design the outlook and structure of the site, however, after we got to 90% readiness they could not support it any longer. It was done on Bitrix, below are some screenshots.


Since then I’ve been looking for enthusiasts like me to finish up what was done or make a new one from the scratch.


So if you own web-design and/or programming skills on either Bitrix or any other CMS and want to do good things – please contact me. For launch portal targets Russian-speaking target audience in Russia and former USSR countries.