Write me atweb@efimov.net
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RU
Current LocationMoscow, Russia

Artem Efimov

Marketing professional with international background and 17+ years
of experience

Who I am

Who I am

Natural-born marketeer: I believe that in every industry marketing plays a core role: from creating a brand and product to delivering its benefits and values to consumer. For me marketing and running a business are synonyms.


Family guy: My children and wife take a lot of energy, but give back so much happiness.


Sport addict: Did you know that a human body can generate free and legal drugs, aka neuromediators: e.g. dopamine and most powerful - endorphins? But be conscious – once you start, you will never be able to stop. You will want more and more. More sport in your life.


Bookworm: Reading is like teenager sex – many people talk about it, but almost no one actually does. See my reflections below.


Responsible citizen: Ask yourself what did you do for society? There are so many simple steps from taking care of ecosystem e.g. I declared my own war on plastic and zinc batteries to helping those in the need. Everyone can. Everyone must.

Experience

Experience

‘Don’t love your company, but do love your job.’

  • Beko Russia
    • Regional Marketing Director Russia, Belorussia & Central Asia

      January 2021 - Now

    • Marketing Director Russia & CIS

      March 2018 – December 2020

  • Johnson & Johnson Russia
    • Head of CHC unit / Marketing Manager, Consumer Health Care

      March 2015 - January 2018

    • Group Brand Manager, Oral Care & Feminine Care

      October 2012 - February 2015

    • Senior Marketing Manager, Global Franchise, Oral Care

      October 2010 - October 2012

    • Senior Brand Manager, Consumer Health Care

      July 2009 - October 2010

    • Brand Manager, Feminine Care

      September 2007 - July 2009

  • British American Tobacco
    • Brand Executive, Dunhill and Viceroy

      July 2004 - September 2007

  • Maersk
    • Customer Service Specialist

      March 2003 - July 2004

  • AIESEC
    • Local Committee President

      September 1999 - June 2002

Work Projects

Work Projects

For those who are curious check out some examples of my work projects, more specifically TVC or digital video – only part of 360’ campaigns.

Reading Blog

Reading Blog

No one cares in my reading reflections, but my digital manager said I must boost website with some content! While I skew towards sci-fi and cyberpunk specifically, I am all-eat book beast 😉

Charity

Charity

‘Do a kindness and cast it upon the waters’


Some time ago (quite a long time actually) I came with idea of charity crowd sourcing portal. The place where givers could feel safe and re-assured that fair they give do not go to scammers like sometimes happens in social networks where you never know who stands behind an account. I decided to start with help to ill children as the worst thing in life is when parents can’t help to their child.


My friends from IT company helped design the outlook and structure of the site, however, after we got to 90% readiness they could not support it any longer. It was done on Bitrix, below are some screenshots.


Since then I’ve been looking for enthusiasts like me to finish up what was done or make a new one from the scratch.


So if you own web-design and/or programming skills on either Bitrix or any other CMS and want to do good things – please contact me. For launch portal targets Russian-speaking target audience in Russia and former USSR countries.